One of the biggest trends in Social Media Marketing in Europe


One of the biggest trends in social media marketing in Europe is the increasing use of video content. Platforms like Instagram and Facebook have introduced features like IGTV and Facebook Live, making it easier for businesses to create and share video content with their followers. Additionally, the popularity of short-form video platforms like TikTok has skyrocketed in Europe, providing another avenue for businesses to reach their target audience.

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